Every product has two addresses
Shopify serves each product under /products/ and /collections/…/products/, so Google splits the ranking. We point every signal to one URL.
Shopify SEO agency in Mumbai · Shopify Plus
Your Shopify store looks great. Google sees a mess.
Duplicate URLs, near-empty collections and a dozen apps dragging every page. Shopify hides these problems well. We find them, fix them in the theme and rebuild your collections around what customers actually type.
- Free, no obligation
- Reviewed by the founder
- Fixed in your theme, not with more apps
“The right keywords and content have made all the difference.” Pallavi, Our Better Planet · See 6 Shopify case studies · Check your store
+183.98%
Organic conversion rate for an eco-friendly Shopify marketplace, year on year
+2025%
Paradyes: Organic traffic in 8 months
+445.5%
InoxJewelry: Organic traffic in 9 months
Shopify brands we’ve grown
Shopify case study · Eco-friendly marketplace
0.41% to 1.18%. Conversion rate, nearly tripled.
An eco-friendly marketplace in India launched a new Shopify store with little authority against big aggregators. We built keyword research around its real USPs into collections, content and FAQs, then earned links from niche bloggers. A year later, organic visitors weren’t just more numerous. They were buying.
- +183.98%
- eCommerce conversion rate
- +60.57%
- Organic users (43,222 → 69,402)
- +23.99%
- Organic sessions
Quick check · 30 seconds
Is your Shopify store leaking traffic?
Tick everything that’s true for your store. Each one is a problem we fix in almost every Shopify audit.
0/6
Tick the boxes to see where your store stands.
Six problems hiding in your Shopify store
Shopify makes launching easy and ranking hard. These are the issues we find in almost every store we audit, and fix in the theme itself.
01
02
Collections built on guesswork
Collections named after internal categories, not customer searches. We rebuild them from search data, as we did for UrbanMonkey.
03
Filters creating thousands of pages
Filter and tag URLs flood Google with near-duplicates and waste its crawl. We decide which ones it sees.
04
Apps slowing every page
Each app adds scripts, even ones you uninstalled months ago. We strip the dead weight and get mobile speed into the green.
05
Products AI can’t read
Without Product, Review and FAQ markup, Google and ChatGPT can’t show your prices, ratings or answers. We add it.
06
Rankings lost in a migration
Moving platforms without redirects throws away years of rankings. We map every old URL before launch day.
Recognise a few of these? Send your store URL. The founder will show you which ones are costing you sales, and in what order to fix them.
Get my free Shopify auditProof · UrbanMonkey
Collections shoppers search for. Built from scratch.
UrbanMonkey had celebrity fans but traffic below expectations. We rebuilt its information architecture around high-demand searches: Hats & Caps, Sunglasses, Wallets. Every one of those collections was new, and they now outrank the store’s older pages.
Read the UrbanMonkey case study
How we fix a Shopify store. In four moves.
- 01Audit the storeA full crawl of your store, theme and apps: duplicate URLs, filter pages, speed, structured data and what Google actually indexes.
- 02Fix it in the themeCanonicals, internal links, product and collection templates, and dead app scripts, fixed in code rather than patched with another app.
- 03Rebuild your collectionsNew and renamed collections built around real search demand, each with its own keyword, copy and meta tags.
- 04Grow and reportContent, authority and AI search on top, with a monthly report on rankings, traffic and sales from search.
Everything you get. One plan.
| Workstream | What we do | You receive |
|---|---|---|
| Audit | Technical crawl, indexation, speed and schema review | Prioritised fix list |
| Architecture | Keyword research and collection mapping | Collection plan + meta tags |
| Content | Blog calendar, topic clusters, collection copy and FAQs | Content calendar + published pages |
| Authority | Niche blogger outreach and credible backlinks | Links from relevant niche sites |
| AI search | Prompt tracking, answer-first content and mentions AI engines trust | AI visibility baseline + monthly tracking |
| Reporting | Rankings, organic traffic, AI visibility, recommendations | Monthly report + call |
Shopify Plus
Bigger catalogue. Same playbook.
Shopify Plus stores don’t have different problems. They have the same ones, multiplied: thousands of products, more filter combinations, more apps and more collections competing for the same searches.
We scale the crawl, the architecture and the fixes to match, so a large catalogue becomes an advantage in search instead of a liability.
Shopify store owners. In their words.
In their own words, sent to us on WhatsApp and shared with permission.
This team stands out.
Finding an SEO agency that keeps its promises was tough, but this team stands out. Their timely execution and targeted strategies aligned perfectly with our KPIs, leading to substantial growth in organic traffic.
The right keywords and content have made all the difference.
We were struggling with a broad SEO approach, but SEO Blueprint identified our target audience and refined our strategy. The right keywords and content have made all the difference, and our organic traffic is up!
Free · no obligation
Find out what’s holding your store back. Free.
Send your Shopify store URL. The founder reviews your theme, collections, apps and AI visibility himself, and sends back every problem ranked by what to fix first.
- Technical issues blocking crawl and indexing
- Collection and keyword gaps against 3 competitors
- Where you appear in ChatGPT, Perplexity and AI Overviews
- A prioritised 90-day action list
- 1Send your store URLTakes under a minute. No call needed.
- 2The founder reviews itCrawl, collections, content and AI visibility, by hand.
- 3Get your fix list by emailRanked by impact. Yours to keep, whether or not you hire us.
Shopify SEO, answered.
How much does Shopify SEO cost?
It depends on your catalogue size, theme and goals, so we don’t publish a one-size price. Your free audit comes with a scoped plan, so you know exactly what the work involves before you commit to anything.
Is Shopify good for SEO?
Yes, with fixes. Shopify handles hosting, SSL and sitemaps well, but creates duplicate product URLs, limits URL structure and adds weight through apps. We correct these at theme level.
How long does Shopify SEO take to show results?
It depends on where the store starts. Fixing a broken migration can show within weeks: Ciceroni recovered +99.38% organic traffic in 30 days. Content and authority compound over months: Paradyes grew +2025% in 8 months. New collections can start pulling traffic within months: UrbanMonkey’s new Hats & Caps collection went from not ranking in February 2021 to an estimated 11,808 monthly organic visits by October. Conversion and authority compound over a year: an eco-friendly marketplace we work with saw its organic conversion rate rise from 0.41% to 1.18% year on year.
Do you only work on the technical side?
No. Technical fixes, collection architecture, content and link building run under one plan, because each one makes the others work harder. A fast store with thin collections still won’t rank.
Can you change platforms without losing rankings?
Yes. We map and redirect every old URL, fix broken backlinks and carry over meta data, as we did for Ciceroni when it moved from a content site to an online shop.
Won’t an SEO app fix all this?
Apps help with the basics, like meta tags, image alt text and sitemaps. They can’t decide which collections your store should have, rewrite your theme’s internal links, or earn links from sites your buyers read. And every app you add is more script for each page to load.
Do you work with Shopify Plus stores?
Yes. Shopify Plus stores face the same problems at bigger scale: more products, more filter combinations, more apps and more collections competing with each other. The playbook is the same; the crawl and architecture work is bigger.
Will you need access to my Shopify admin and theme?
Yes, as a collaborator account. Most of the important fixes, from duplicate URLs to internal links and structured data, live in the theme code, so we make them there rather than through extra apps.