Improved Ciceroni’s organic traffic by 99.38% in 30 days

Platform: Shopify
Services: Migration, Site architecture

Challenge

Traffic fell after migrating from a content site to an online shop.

What we did

Migration, Site architecture

Result

+99.38%

Organic traffic in 30 days

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Problem

After migrating from a content-based website to an online eCommerce shop, Ciceroni saw a significant drop in website traffic.

Solution

We restructured the website and blog architecture:

1. Map and redirect old URLs to new ones.
2. Fix broken backlinks by redirecting them to the new website.
3. Keyword research and meta tags for every collection.

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