Get found. Stay found.
Straight-talking guides for Shopify and WordPress store owners on SEO and AI search.
Shopify collection page SEO: how to make collections rank on Google and in AI answers
How to optimise Shopify collection pages for search: choosing the keyword, titles and intro copy, crawl-safe filters, internal links, structured data and AI answers.
WooCommerce to Shopify migration SEO: the checklist to keep your rankings
How to move from WooCommerce to Shopify without losing SEO: what changes, how to map and redirect every URL, what to carry over, and how long recovery takes.
AEO vs GEO vs SEO: what’s the difference for an online store?
The difference between SEO, AEO and GEO for Shopify and WooCommerce stores, with the latest AI search stats, the pages that matter for each, and one plan for all three.
WooCommerce speed optimization: how to pass Core Web Vitals
How to speed up a WooCommerce store and pass Core Web Vitals: the targets, how to measure them, and the fixes in order, from hosting and caching to plugins and images.
How Shopify stores get cited in ChatGPT and Google AI Overviews
How Shopify stores earn citations in ChatGPT, Perplexity and Google AI Overviews: what AI engines look for, what to fix on Shopify, and how to measure AI visibility.
Shopify duplicate product URLs: why they happen and how to fix them
Why Shopify creates duplicate product URLs, why the default canonical tag isn’t enough, and how to fix internal links, filters and tag pages in your theme.
WooCommerce index bloat: which pages to noindex, and why
Which WordPress and WooCommerce pages to keep out of Google’s index, why index bloat hurts store rankings, and how to clean it up safely.
How to track AI referral traffic from ChatGPT and Perplexity in GA4
A step-by-step way to see visits from ChatGPT, Perplexity, Gemini, Copilot and Claude in Google Analytics 4, and what AI traffic analytics can’t show you.
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The eCommerce SEO & AI search checklist. 28 checks.
The same checks the founder runs in every audit, for Shopify and WooCommerce stores. Work through it yourself in an afternoon.