Site architecture SEO · Mumbai

Build the collections shoppers actually search for.

We research the searches your buyers make, then shape your collections, categories and internal links around them, so every high-demand search has a page that can rank for it.

Free, no obligation
Reviewed by the founder
Shopify, WordPress & custom builds

“This team stands out.” Kriti, KariByKriti · See the UrbanMonkey results · Questions

Works on

Shopify · Shopify Plus

WordPress · WooCommerce

Custom JavaScript builds

Search-demand research

Keyword and topic research to find which product groups shoppers look for.

New collections

Collections created for high-volume searches your store has no page for.

Keyword mapping

One clear target per page, so collections stop competing with each other.

Meta tags

Titles and descriptions written for every collection.

Internal linking

Navigation and links that pass authority to the pages that sell.

Blog architecture

Posts organised to support the collections they relate to.

Proof: UrbanMonkey

UrbanMonkey had a strong fan following and celebrity endorsements, but traffic and sales below expectations. We created a new information architecture with high-search-volume collections such as Hats & Caps, Sunglasses and Wallets, then built authority links to them. The new collections now rank higher than any of the older ones.

IA rebuild

New collections outrank old ones

Read the case study

Could your store do the same? Send your URL. The founder will check it for the same problems and tell you what to fix first.

Get an architecture review

Why it matters

Store owners usually organise collections the way their warehouse does. Shoppers search differently. When the two don’t match, demand goes to competitors who built a page for it. Architecture is where SEO and merchandising meet, and it is often the fastest way to open up new rankings without writing a single blog post.

Free · no obligation

Find the collections you’re missing. Free.

Send your store URL. The founder maps your collections against what shoppers search for, and shows you which pages to build, merge or rename first.

Technical issues blocking crawl and indexing
Collection and keyword gaps against 3 competitors
Where you appear in ChatGPT, Perplexity and AI Overviews
A prioritised 90-day action list

Your audit is reviewed by

Manish Singh Rajput

Founder · 15 years in SEO

1
Send your store URLTakes under a minute. No call needed.
2
The founder reviews itCrawl, collections, content and AI visibility, by hand.
3
Get your fix list by emailRanked by impact. Yours to keep, whether or not you hire us.

Prefer to talk it through?Book a free 30-minute call with Manish, at a time that suits you.

Collection & site architecture, answered.

How much does collection and site architecture work cost?

It depends on your store’s size, platform and what the audit finds, so we don’t publish a one-size price. Your free audit comes with a scoped plan, so you know exactly what the work involves before you commit to anything.

How do you decide which new collections to create?

From search demand. We research what shoppers type into Google and AI assistants, group it into product themes, and build a collection for every theme with real demand that your store has no page for yet.

Will changing collections hurt my current rankings?

Not if it’s done carefully. We keep the pages that already rank, add new ones alongside them, and redirect anything we merge or rename so no ranking signal is lost.

Does this work on WordPress as well as Shopify?

Yes. The research is the same; only the build differs. On WooCommerce we work with product categories and tags; on Shopify, with collections and navigation.

Find the collections your store is missing.

Get an architecture review or book a 30-minute call