Grew UrbanMonkey’s organic traffic by fixing its information architecture

UrbanMonkey, one of India’s top streetwear brands, wasn’t generating the traffic and sales it expected despite a strong fan following and celebrity endorsements.

We rebuilt how the store is organised around what people search for:

1. 1. Created a new information architecture with high-search-volume collections such as Hats & Caps, Sunglasses and Wallets.
2. 2. Built authority backlinks to the new collections through blogger outreach.

The newly created collections now rank higher than any of the older ones.