Eco-friendly marketplace
Nearly tripled an eco-friendly marketplace’s organic conversion rate
Client name withheld for confidentiality. All figures are from the client’s own analytics.
- Platform
- Shopify
- Industry
- Sustainable marketplace
- Market
- India
- Services
- Keyword research, Content, Link building
Challenge
New, low-authority store competing with large aggregators.
What we did
Keyword research, Content, Link building
Result
+183.98%
Conversion rate, with +23.99% organic traffic
Problem
An eco-friendly marketplace in India launched a new website with little authority, facing direct and indirect competition from a number of large aggregators.
Solution
We built the strategy around what makes the marketplace different:
- 1. Keyword research around its real USPs (eco-friendly, sustainable, biodegradable), mapped into meta tags, website content and FAQs.
- 2. Niche blogger outreach to build authority backlinks to the new store.
Result
+183.98%
Conversion rate, with +23.99% organic traffic
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