Put Suspire on Google’s first page for 3,659 non-brand searches

Suspire sells sustainable products across categories that have little in common, from vitamin C tablets and plant protein to Channapatna toys and vegan leather wallets. Every category has its own searches and its own competitors, so each one needs pages and content built for it.

We built a category-by-category content plan and shared the writing between our team and Suspire’s:

1. 1. A 12-month blog calendar of 595 topics, each mapped to a primary keyword and search intent.
2. 2. “Best”, “Top 10”, comparison and how-to guides for every category, aimed at commercial searches.
3. 3. Our team writing 30 posts a month and Suspire’s team 20, on one shared schedule.
4. 4. Collection pages targeted at category searches such as vegan leather wallets and crochet products.